PMF APPAREL LAUNCHES NEW PERFORMANCE LINE AT MRKET

PMF Apparel
by Stephen Garner
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PMF Apparel (Performance Meets Fashion), a new concept in men’s clothing that will bring together the latest in performance fabric technology with fashion, comfort and style, has unveiled its debut collection at MRket New York. This new performance collection offers woven sports shirts, polos, tees, pullovers, shorts and pants.

Unlike other brands that use the “performance” term, and may only have one or two features, every item in the PMF line will be engineered with all five of the performance elements that men want: moisture management; easy care/non-iron; odor control; UPF 30 sun protection; and four-way stretch fabric.

“We have seen a rapidly growing demand for fashion clothing that includes the performance features of high quality athletic apparel to meet the demands of today’s active lifestyles,” said CEO Andy Jones (who is also CEO of Quieti Apparel). “Our market research, conducted throughout the U.S., showed clearly that over 90 percent of men want these performance features in their dress and casual clothing. Just having some wrinkle-free shirts or moisture-wicking polos in a clothing line is no longer enough. Men are seeking the full range of performance features in every item they buy. PMF Apparel is meeting that demand.”

PMF Apparel is now available to preview at MRket New York in booth #651. Additionally, the line will also appear at the Chicago Collective on July 31-August 2 and at MRket Las Vegas on August 15-17. Interested retailers can also make an appointment at the PMF Apparel showroom in New York at 1369 Broadway, Suite #506.