Ralph Lauren and FEED are joining forces once again with the purposeful mission to fight against childhood hunger in America. Hunger is a daily reality for many, and this year alone more than half of public-school students are from low-income families and 22 million children in the U.S. rely on a free or reduced-price school lunch for daily nourishment. As a result of the pandemic, one in six children is experiencing hunger, up from one in seven pre-pandemic. Through collective action, hunger is 100 percent solvable, and the Ralph Lauren x FEED partnership aims to amplify this message with a capsule collection that gives back and helps provide meals to those in need.
Comprised of clothing and accessories, including a polo shirt, bucket hat, a large and mini tote, backpack, pouch, and dual-gender military jacket, the Polo x FEED collection embraces timeless silhouettes finished with leather detailing and canvas tags which indicate the number of meals provided with every purchase. To provide the meals, 10 percent of each item sold will be donated to No Kid Hungry, a national campaign of Share Our Strength that is committed to ending childhood hunger through programs that provide children with access to food.
In addition to providing school meals for children in need, the collection reinforces Ralph Lauren’s commitment to protecting the environment by helping reduce waste. In partnership with The New Denim Project – a circular design lab and new wave textile mill focused on creating a closed-loop industrial manufacturing system through textile-to-textile upcycling – the accessories, jacket and hat are made from fabric woven from recycled garment scraps with no added dyes. The Polo shirt is made from organic cotton with natural indigo dye.
To kick off the launch of the collection, Polo Ralph Lauren and FEED will host an invite-only Feed Family Supper at Jane’s Carousel in Brooklyn, on the waterfront adjacent to FEED’s retail store, on June 29th. It will be followed by a Polo x FEED Carousel takeover on July 1st, which will allow the public to enjoy donation-based carousel rides further benefitting No Kid Hungry.