Polo Ralph Lauren is continuing its partnership with the PGA of America as the official outfitter of the 2019 PGA Championship, held this year at Bethpage Black in Farmingdale, NY on May 16th – 19th. The brand will be providing apparel for the PGA of America board and staff, marshals and volunteers, and will also be represented on-course by RL ambassadors Justin Thomas, Billy Horschel, and Davis Love III.
In celebration of the championship, Polo Ralph Lauren will host activations both on-site in the brand’s merchandise tent, as well as off-site at its retail partner, Bloomingdales 59th Street. A print-your-own water bottle and tote program will be available at the tournament, where fans can personalize a water bottle and tote with their name, monogram or graphic.
At Bloomingdale’s 59th Street, a virtual putting green will be installed the first day of the tournament, in The Polo Men’s Shop on the lower level, and will remain up until Father’s Day, June 16th. RL ambassador Jonathan Byrd will be at the opening to kick off the month-long consumer activation, for a fan meet-and-greet from 6pm-8pm.
Polo Ralph Lauren’s partnership with the PGA of America reinforces the brand’s dedication to golf as well as its leadership in major global sporting initiatives. The brand will remain the official partner and official outfitter of the PGA Championship; the official outfitter of Ryder Cup conducted in the United States and the official outfitter of every Team U.S. Ryder Cup team through 2020.