Pop-Ups Allow Luxury Brands To Get Just A Bit Funky
Feb 09, 2022
Many luxury brands communicate their heritage and the promise of an elevated shopping experience via store design: traditional colors, subtle lighting and deep carpets that create a high-end hush. But what about when a luxury retailer wants to have a bit of playful fun? Pop-ups give such brands an opportunity to let their hair down — and they also can help create an immediate climate of exclusivity and social media excitement. Read more at Retail TouchPoints.