Pop-Ups Allow Luxury Brands To Get Just A Bit Funky

Many luxury brands communicate their heritage and the promise of an elevated shopping experience via store design: traditional colors, subtle lighting and deep carpets that create a high-end hush. But what about when a luxury retailer wants to have a bit of playful fun? Pop-ups give such brands an opportunity to let their hair down — and they also can help create an immediate climate of exclusivity and social media excitement. Read more at Retail TouchPoints.

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