Poshmark’s Tracy Sun On Why Community Is The Future Of Retail

E-commerce has seen a huge wave of growth during the pandemic, and my guest on today’s Decoder has gained experience riding this wave. Tracy Sun is the co-founder and SVP of new markets at Poshmark, a fashion resale company that just went public earlier this year. The Poshmark app is a different kind of riff on e-commerce, though — it’s part catalog, part social network, and part creator platform. It competes with similar apps like Depop and Etsy, but also things like Instagram and eBay. All of that means Poshmark has a unique set of challenges: Tracy has to manage regular e-commerce issues like shipping logistics and customer service, as well as influencer economy problems like burnout and the incessant need to grow follower counts. Not to mention the universe of problems that come with selling fashion, like dealing with fashion labels. But if Poshmark can get it all right, Tracy thinks community is the future of retail. Read more at The Verge.