POST ARCHIVE FACTION ANNOUNCED AS GUEST DESIGNER AT PITTI UOMO 108
At its upcoming edition – number 108 – Pitti Immagine Uomo (Florence, Fortezza da Basso, 17-20 June 2025) will shine a special spotlight on presentations and events defined by original and eclectic stylistic research.
The Guest Designer for June 2025 will be Post Archive Faction (PAF), the menswear brand founded by young Korean designers Dongjoon Lim and Sookyo Jeong. In Florence, PAF will stage a special event conceived specifically for Pitti Uomo and its international audience. The special Guest Designer fashion show is supported by Pitti Immagine and the Korea Creative Content Agency.
“For several seasons now at Pitti,” says Lapo Cianchi, Director of Communications & Events at Pitti Immagine, “we’ve been paying particular attention to the culture and aesthetic of South Korea. It’s a growing market, highly significant for Italian fashion and for the fair – considering the strong turnout of journalists and business professionals at Pitti Uomo – but also a fertile ground for scouting the new generation of fashion designers and young creatives who stand out for their versatility and ability to connect different artistic languages and disciplines.”
In recent seasons, PAF has further pushed the boundaries of aesthetic norms, exploring new techniques, materials, and silhouettes. Beyond K-pop and social media obsession, the brand has developed a personal style lexicon that dynamically blends archival references, asymmetrical cuts, sportswear-inspired solutions and experimental design. The event conceived for Pitti Uomo will also serve as a window into the new desires of young consumers, capturing the pulse of the freshest trends in the global market.
