Prada Opens Its Madison Avenue Men’s Store With A Refreshing Mod Soirée

Ciao, Prada! On Thursday night, Prada flooded the Upper East Side with dashing gentlemen for the opening of its chic new men’s boutique at 720 Madison Avenue. The space’s glossy mint green interiors—a smooth nod to Prada Beauty’s signature color, a longtime favorite of Miuccia Prada—made an instant statement. Also making a statement were its starry guests, including Paloma Elsesser, Benedict Cumberbatch, Tracee Ellis Ross, Claire Danes, Deacon Phillippe, and Julez Smith, each outfitted in Prada from head to toe. Read more at The Daily Front Row.