Get ready retailers. Amazon’s annual Prime Day is back. The 48-hour event kicks off July 12 at 3 a.m. EDT and runs through July 13 for Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., the U.S., and for the first time ever in Poland and Sweden. Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time. Early deals and new, member-only offerings will start on June 21.
Customers will be able to shop products from even more top national brands and more third-party sellers, including many small and medium-sized businesses. New deals will go live throughout the event, offering savings on products across categories.
“With the small businesses and national brands our members love and trust, we’re excited to offer some of our best Prime Day deals yet to even more customers around the world,” said Jamil Ghani, vice president of Amazon Prime. “This year, we’re making it simple for members to find the best deals, from personalized deal recommendations to Alexa reminders. It’s never been easier for Prime members to shop, save, and make the most of Prime Day.”
Amazon shoppers will save up to 55% on Amazon Devices, including the Echo Show 5, Kindle Paperwhite, Amazon Glow with Tangram Bits, Halo Band, Luna Controller, Fire 7 Tablet, etc., and will also save on Fire and smart televisions.
Starting June 21, customers will have an opportunity to shop early Prime Day deals alongside their favorite celebrities and influencers on Amazon Live, including Porsha Williams, Joe and Frank Mele, and Lala Kent. On June 28 at 1 p.m. EDT, Hilary Duff will join some of her favorite small business owners who will showcase their products and share inspiring stories behind their brands.
Support for Small Businesses
From June 21 through July 11, for every $1 spent on eligible small business products, customers will receive a chance to win prizes. In the U.S., this includes a pre-game experience and tickets to Super Bowl LVII, VIP passes to music experiences in Los Angeles and Las Vegas, tickets to a special New York City screening, and cast meet-and-greet for Prime Video’s upcoming The Lord of the Rings: The Rings of Power series, and a VIP trip to Amazon’s first-ever clothing store, Amazon Style, near Los Angeles. Plus, hundreds of thousands of sweepstakes entrants globally will have a chance to win Amazon gift cards. No purchase necessary. Void where prohibited. Must be 18 or older to enter. To learn more about the sweepstakes and to see official rules, visit amazon.com/primedaysweepstakes.
Look for the Small Business Badge
Prime members can discover and shop products from small business brands in Amazon’s store with the new Small Business Badge. This new badge makes it easier for members to identify products from small business brands and artisans. To learn more and shop curated collections—including from Black-owned, woman-owned, and military family-owned small businesses—visit amazon.com/supportsmall.