Hugo Boss has teamed up with Los Angeles Angels baseball player Shohei Ohtani. He will represent the BOSS brand beyond the world of sports and will be featured in advertising campaigns.
Ohtani, who is the first player to beat Babe Ruth’s record from 1919 of pitching 15 home runs with 50 innings in a single season, is one of the most outstanding athletes from the past 100 years of Major League Baseball history.
“We’re so excited to announce this partnership with Shohei Ohtani today,” said Matthew Keighran, managing director of the SEAPAC Region for Hugo Boss. “Representing the best in his field, he truly embodies the principles that we strive for as a brand and a company: excellence and success. Ohtani will be a great ambassador for BOSS and we can’t wait to work with him.”
Ohtani was named American League Rookie of the Year from the Baseball Writers’ Association of America in 2018. He has shown his remarkable athletic abilities as a two-way baseball player, both pitching and hitting, and as the first-ever player with 10 pitching appearances, 20 home runs, and 10 stolen bases in a season in MLB history. Ohtani is also the first Japanese-born baseball player to hit for the cycle in Major League Baseball.
“I am very delighted as well as excited to partner with BOSS, which always has been a sophisticated and innovative brand for me,” added Ohtani. “I’ve been wearing BOSS and have been a fan of the brand for years, and have always admired its smart designs, simplicity, and functionality. As a professional baseball player, I constantly travel all year round. With BOSS I will now feel more confident and comfortable when traveling.”