Informa Markets Fashion will debut its first PROJECT Miami trade event this weekend from July 10th – 12th at the Eden Roc Hotel in Miami Beach, Florida.
PROJECT Miami will feature a curated collection of men’s and dual-gender brands within highlighted apparel categories such as activewear and athleisure, loungewear, streetwear, swimwear, and gifts, in addition to exclusive activations.
New and notable brands to be on the lookout for include 7th HVN, a luxury menswear clothing brand that was developed in London and caters to a sophisticated worldwide clientele; Chris Pyrate and Friends, a cut and sew streetwear line creating goods and apparel designed by the award-winning artist; Dead.Than.Cool., a denim brand handcrafted from Italian and Japanese denim sourced from Paris; James Bark, a clothing brand that represents the love for the classic and embracing new styles; and Propaganda Agency, a sustainable men’s knitwear brand hand-loomed with high-grade and non-allergenic baby alpaca yarn and organic Pima cotton.
The show will also offer various on-site experiences taking place over the three-day event which attendees are welcome to attend and join. Each morning at 9:30am, Suey Vendrell will lead a morning mediation at the Spa Garden.
On Saturday, July 10th, there will be an energy cleansing wellness event at the second level Ocean Tower Ballroom Foyer at 11:00am, 1:00pm, and 3:00pm. A Zumba class will also be held on Saturday at the Spa Terrace at 2:00pm and 3:00pm. Saturday’s events will conclude at the Opening Night Rooftop Cocktail Party at the Spa Terrace from 6:00pm to 7:00pm.
On Sunday, July 11th, Suey Vendrell will host a morning yoga flow at the Spa Garden at 8:00am. Later that day, Dr. Irina Logman will host a gua sha massage wellness event at the second level Ocean Tower Ballroom Foyer at 11:00am, 1:00pm, and 3:00pm. And, on Monday, July 12th, Avi Raab will host a life coaching wellness event at the second level Ocean Tower Ballroom Foyer at 11:00am, 1:00pm, and 3:00pm.