by John Russel Jones

PROJECT New York returns to the Flatiron District’s Iron23 this January 24th and 25th, with a mix of global retailers and brands, representing what is new, now, and next in the men’s and gender fluid contemporary market.

“The 2023 January edition of PROJECT New York will feature the greatest quality lineup of retailers alongside brands that have been hand-selected to represent the PROJECT community including Alpha Industries, G.H. Bass, OAS and WANT Les Essentiels.” says Edwina Kulego, Vice President of PROJECT. “PROJECT NY is like a lens into today’s cultural landscape, it will shine a light on prominent brands across a broad range of categories including denim, outerwear, contemporary streetwear, footwear, and traditional menswear. The diversity in genderfluid fashion continues to be a highlight for retailers and we are excited to usher in the latest brands within that realm.”

Edwina Kulego speaking at last season’s event.

As Kulego points out, the loftlike aesthetic of Iron23, with its high ceilings and large windows, makes the space feel almost like a store and lends itself to the idea of going beyond a trade show to creating a sense of community. A wellness component builds on last year’s on-site barber shop, and will include, among other things, a manicure station. Fireside chats at the event will include one on gender fluid issues with futurist and creative consultant Jérôme Lamaar Rice, and another on sustainability. Project will also once again partner with New York Men’s Day, featuring mannequin displays of participating designers throughout the event, and live model presentations during the opening party at The Skylark cocktail lounge. The show’s soundtrack will be created by the BLK ID twin DJ’s.

Genderless brands will be distributed throughout the event this season and include Guillermo Bravo, Krost, Kuwalla, Maxime Simoens, NMB New York, and Rails. Other featured brands include Officine Creative, Paraboot France, NMB New York, Alpha Industries, Gilded Age Denim, Tricker’s Tateossian London, G.H. Bass, Goodlife Clothing, Guillermo Bravo, No One Clothier, Jasper Los Angeles, Samuel Zelig, Jagvi, and more.

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