by Stephen Garner
Maurizio Donadi

Project has teamed up with Maurizio Donadi, the co-founder and creative lead at Atelier & Repairs, on a newly revamped denim neighborhood of the bi-annual menswear trade show.

Called Denim Room, the new section will be unveiled in 2020 with a full suite of content programming and activations curated by Donadi. The neighborhood will feature some of the denim market’s most talented minds and creatives discussing topics pertinent to a global fashion interest and the denim community at large. In tandem, Rivet magazine will be partnering with Denim Room for exclusive coverage and additional content, such as The Rivet Awards.

“For 2020, Project has given me the opportunity, from ideation to execution, to work on Denim Room,” said Donadi. “This space is meant to inspire, provoke, disrupt, and build a new way of looking at the denim industry, with creativity and a profound sense of responsibility.”

“Denim Room will feature premium to advanced to artisanal denim brands,” added Lizette Chin, president of men’s at Informa Markets, the parent company of Project. “It will be a collaboration of heritage and next-generation men’s and dual-gender brands that are pushing the denim world forward through responsibility, creativity, and innovation. Denim Room will attract both men’s and women’s retailers through rigorous dual-gender retail marketing campaigns and well-positioned show floor promotions.”

Denim Room will be previewed at the upcoming New York market on January 19th-21st at the Jacob Javits Center. The full unveiling will take place at Project Las Vegas, which will be held this season at the Mandalay Bay Convention Center from February 5th-7th.