Project, the menswear trade event organized by Informa Markets Fashion, has announced its plan to return to in-person events in the second half of 2021. The menswear show will return with a refocused business and merchandising strategies aimed at better convening target market segments and evolved industry needs.
Inspired by recent global trends that align men’s and women’s markets, Project will now unite the entire contemporary market to feature both men’s and women’s brands. Featuring a fully revised show floor layout, men’s and women’s apparel will be merchandised alongside footwear and accessories.
This “complete look” approach in featuring multiple product categories merchandised alongside each other aims to provide retailers with a more streamlined shopping experience to discover a larger array of products. To further facilitate a simplified onsite experience, buyers can expect to see an updated assortment of merchandised apparel categories such as sportswear, contemporary collections, denim, activewear, loungewear, tailored, outerwear, as well as the return of Project’s streetwear community, “N:OW.”
Project will also feature seasonally-updated onsite “curations,” such as made in the USA, minority-owned, and sustainable brands. Merchandised and woven throughout the show floor, these curations further highlight specific areas of shopping interest as retailers look to diversify their in-stock inventory. Additional enhancements including personalized retail concierge programs will further support targeted discovery and increasing brand to buyer connections.
This new approach will debut at Project: Miami, which will take place on July 10-12 at the Fontainebleau resort in Miami Beach, Florida. Editor’s note: this show will run at the same time as Liberty Fairs Miami, which will be held at the Miami Beach Convention Center.
Project: Miami will also be located nearby the Destination: Miami by Coterie show, Informa Markets Fashion’s recently announced women’s resortwear and swimwear market event. While Project: Miami will feature men’s and women’s contemporary brands with price points ranging from mid-market to premium, Destination: Miami by Coterie – located at Eden Roc Hotel in Miami Beach – will showcase elevated women’s resortwear, swimwear, and vacation-inspired apparel, accessories, and footwear spanning contemporary, advanced contemporary, and affordable luxury price points. An accompanying digital platform will also be available before, during, and, after the Miami shows.
“Presenting a more product-forward shopping experience for our buyers and fresh opportunities for brands to connect and conduct business with their target retailers is at the core of our return to live events in 2021,” said Jason Peskin, vice president of events and corporate development at Project. “With exciting new locations, returning to the show floor with keystone events, and refreshed digital opportunities, these strategies represent our community-focused approach to better support our industry’s evolved needs.”
Project’s new Miami show joins the tradeshow organizer’s previously-announced event in Las Vegas, which will take place on August 9-11 at the Las Vegas Convention Center. Here, Project will be joined by sister events, MAGIC Las Vegas – the trend and young contemporary market event, along with Sourcing at MAGIC – the sourcing and supply chain market event.
And, internationally, Project Tokyo will return on September 8-9 at Shibuya Hikarie to feature an international collection of men’s and women’s contemporary apparel, accessories, and footwear, from contemporary to designer price points.