PSYCHO BUNNY SIGNS MULTI-YEAR PARTNERSHIP WITH ANDY RODDICK

by Brett Edward Stout




In a move to demonstrate Psycho Bunny’s commitment to the sport of tennis, the menswear brand has announced a multi-year partnership with tennis star Andy Roddick.

In January of 2024, Psycho Bunny announced its deal to take on the role of official apparel sponsor of Tennis Canada, then in January of 2025 it signed a deal with Alexei Popyrin and another in the last few weeks with Arthur Rinderknech. Additionally, the brand committed to a multi-year partnership as the official athletic outfitter of the National Bank Open.

The latest move in the tennis space by Psycho Bunny is a multi-year partnership with another tennis star, Andy Roddick. As part of the collaboration, Roddick will advise on the brand’s expanding presence in tennis and play a pivotal role in enhancing its credibility within the sport. This partnership underscores Psycho Bunny’s unwavering support for both established players and emerging talent.

A former world No. 1 and US Open champion, Andy Roddick is one of the most influential figures in tennis. Known for his fierce competitive spirit and powerful game, Roddick’s impact extends far beyond his playing days. As the host of Served, the #1 tennis podcast, he delivers sharp insights and candid conversations that shape the sport’s discourse. Through his commentary, philanthropy, and commitment to growing tennis, he continues to inspire the next generation of athletes.

“Tennis has given me so much, and I’ve always believed in pushing boundaries—both in competition and in life,” said Roddick. “Psycho Bunny’s magnetic vibe, with its boldness and edge, speaks to my personality perfectly. I’m all about embracing individuality, and this partnership feels like a great way to express that fun side of me. Let’s make some noise!”

“Andy isn’t just a tennis legend—he’s a disruptor, a trailblazer, and someone who has always done things his own way,” said Anna Martini, CEO of Psycho Bunny. “That’s exactly what Psycho Bunny stands for. We’re thrilled to have him as a partner in celebrating tennis culture.”