by Stephen Garner

Psycho Bunny is moving full steam ahead on its U.S. retail expansion, with plans to open five new store locations beginning this fall.

The brand has targeted key markets where growth opportunities exist with planned locations in Los Angeles, CA; San Jose, CA; Costa Mesa, CA; Paramus, NJ; and San Francisco, CA.

The New York-based label will open three of these locations this month, including a 1,250 square foot Los Angeles, CA location in Westfield Century City, a 1,500 square foot San Jose, CA location in Westfield Valley Fair, and a 1,200 square foot location in Costa Messa, CA in South Coast Plaza.

All three storefronts will incorporate an eye-catching prism store window composed of dichroic glass panels along with storefront panels in transparent film giving everyone a direct view into the Psycho Bunny world. Inside, a neon bunny sign will be integrated into a merchandise gallery wall and an LED wall, which will display branded content from behind the cash wrap will feature Psycho Bunny’s holiday 2020 campaign.

Then, in the first quarter of 2021, the brand will open in San Francisco and Paramus, NJ, just outside of New York City. The Paramus location will be the first Northeast location for the brand.

“Psycho Bunny is thrilled to continue expanding its retail footprint in 2020 and looking forward to additional openings in 2021 and beyond,” said Alen Brandman, CEO of Psycho Bunny. “In a time when stores are closing, Psycho Bunny has seen tremendous retail growth proving that we have a very loyal customer base that resonates with the brand. I’m incredibly excited to continue Psycho Bunny’s expansion in the U.S.”


  1. Here is a perfect example of a company that seems to be focus on
    own direction of opening its own stores but losing site of it’s wholesale
    accounts. As a huge supporter of the Psycho Bunny brand for over
    12 years I have seen a tremendous decrease in this brand losing focus on
    its Wholesale/Retail partners. Understanding that a company has to expand and grow its brand
    in this retail world but losing site of the people that help develop its core
    customers and sales over the years always perplexes me. Is it still the independent
    retailer who takes the effort, money and risk to help introduce new brands to its
    When did we become the enemy and not the allied?

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