More than 40 consumer brands, including streetwear favorite Public School, grooming brand Bevel and Canadian fashion company RYU, will participate in Fancy.com’s holiday pop-up shop and performance space, The Run Up (461 West 14th Street). It will run December 8 through December 11.
The 25,000-space will feature a gifting suite with Apple Pay and Square, an on-site coffee bar hosted by Califia Farms, liquor tastings by Concha y Toro, 1800 Tequila and Grand Marnier, and a performance center built by Guitar Center which will host a series of evening concerts.
The event space has been outfitted by renowned furniture start-up, Grey Cork. In addition, Fancy.com will be presenting custom products designed by Virgin Atlantic founder Sir Richard Branson.
Other notable brands that will be represented include fashion brand Drifter, jewelry brand If & Co, and subscription service Watch Gang.