Public School x Fitbit Could Finally Solve Tech’s Fashion Problem

by MR Magazine Staff

Ring the bell: the messy test kitchen of fashion and tech has finally landed on a palatable recipe. Activity tracker behemoth Fitbit and buzzy New York label Public School have announced they’re working on a collection of accessories for Fitbit’s just-announced Alta tracker. “Concept pieces” for the collaboration will debut at Public School’s fall 2016 New York Fashion Week runway show this Sunday, February 14th. A Fitbit rep tells Racked the pieces we’ll see then are “designed for the runway and will give a feel for the direction you’ll see in retail later this year.” Expect a range of “high-end bracelets inspired by urban space” to printed sport bands “that are at once contemporary and sophisticated.” The latter is billed as more accessible, which means the former could be quite pricy. If you’re reading between the lines: no, we aren’t going to see final designs this week and no, we aren’t going to get price details for some time, either. This is still exciting. Read more at Racked.