PULL & BEAR MAKES ITS USA DEBUT ONLINE

Pull & Bear USA LAUNCH
by Stephen Garner

Pull & Bear, young fashion brand owned by Zara parent company Inditex Group, has just launched its online store in the United States.

Through the pullandbear.com website, the brand makes its collections available to American customers for the very first time on its own commercial channels.

After this first presentation in the U.S., the only top e-commerce market in the world where it was still not present, the brand increases its online scope to 34 countries. The U.S. becomes the fourth one where it operates exclusively online, alongside Denmark, Monaco, and Finland.

Pull & Bear USA LAUNCH

Pull & Bear was founded in 1991 with a clear international focus and intent to create fashion for young people who are connected to their surroundings, who avoid stereotypes and live and mix in their community. For these young people, Pull & Bear brings together the latest international trends and mixes them with street style and fashionable club influences, reinterpreting them to make comfortable, easy-to-wear garments, and incorporating best practices when it comes to sustainability.

Pull & Bear is part of the Inditex Group (Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), one of the world’s largest fashion retailers, which is currently selling in 202 markets through its online platform or its over 7,500 stores in 96 markets.

Pull & Bear USA LAUNCH