by Stephen Garner

Pull & Bear has inked a new deal with the University of California Los Angeles (UCLA) to launch an exclusive collection, available in selected stores around the world and the brand’s online store.

The new UCLA-themed collection features t-shirts, sweatshirts, jackets, and accessories displaying the university’s characteristic logos and badges, with customary yellow and navy blue as prevailing colors. It brings Pull & Bear’s relaxed street-style approach to traditional varsity apparel.

This editorial used to introduce the collection features university students rather than professional models. This campaign took place at iconic locations of the L.A. campus and shows a group of young students enjoying their UCLA experience and the California lifestyle.

To round up the project, Pull & Bear has opened a pop-up store on the university campus in L.A., which becomes its first-ever physical point of sale in the United States.

The shop is integrated within the UCLA store and will stay open for three weeks. It features garments from the new UCLA x Pull & Bear collection, which is also available on the brand’s online store, along with a selection of Pull & Bear products for men and women.