PUMA RELEASES FALL COLLECTION WITH RAPPER BIG SEAN
Together with Puma, American rapper Big Sean designed a curated collection that focuses on versatility, wearability, and functionality, pairing it with earthy tones inspired by fall in the Midwest. For this collection, Sean chose to use premium luxe materials to elevate everyday essentials that’s perfect for lounging and traveling, yet distinctly stylish for evenings out.
Puma classics are given a progressive, street-ready redesign with mixed premium materials and detailing as well as a down-to-earth color palette, from pale khakis, dark olives, burnt ochres and birch. Signature dedicated Detroit Don branding “D” is seen throughout the collection.
The Puma x Big Sean autumn / winter ’18 collection features Puma’s heritage sportswear styles that have been updated with a rich color story and tactile materials. Apparel and accessories are created with mixed fabrics and tonal color combinations giving the collection and more premium layered, winterized feel – from sherpa, corduroy, fleece and checked flannel fabrics. Pieces feature taping details and Big Sean ‘D+CAT’ logo.
Court silhouettes – Classic Suede and Clyde as well as the new Breaker, are decked in rich mixed material uppers, neutral urban colors mixed with vibrant highlights. Tonal signature branding details, rear taping and Big Sean’s signature green outsole.
“Over time, I’ve become more sensible in what I wear,” said Sean. “I’m more drawn to comfortable pieces when I’m traveling or performing but quality has always been important to me so, the new collection really pulls together the best of both worlds. Just keeping it true to who I am down to what I’d like to wear.”
The first drop of the Puma x Big Sean autumn / winter ’18 collection will release on August 25, with a second drop on October 20.
