PUMA TAPS K-POP STARS BTS FOR NEWEST COLLECTION
Global Sports Brand Puma has announced a new partnership with world-renowned pop music group BTS. The Seoul-based K-pop group comprised of V, Suga, JungKook, RM, Jin, J-Hope and Jimin have been making huge waves in the music scene and are adored by millions of fans from their home base to the far corners of the globe.
The young musicians have partnered with Puma in South Korea since 2015 on brand campaigns and product collaborations. This year, together with Puma, BTS will release their collaborative product worldwide, which includes a remix of the classic Puma Turin and sportswear basics.
The Puma x BTS collection will be first available in Korea this spring, with other regions following up later this summer. In addition to the creation of the Puma x BTS collection, BTS will be seen in Puma campaigns this year for the brand’s Sportstyle range, which includes classic Puma icons such as the Puma Suede and T-7 Track Suits.
BTS has been a great partner for Puma and their innovative spirit, authenticity and creativity sync perfectly with the Puma DNA. The Puma x BTS collection will first hit stores in Korea this March and roll out globally in July. A follow-up capsule will be released later this fall.
