Puma x BTS
by Stephen Garner
Puma x BTS
Puma’s BTS collection

Sports brand Puma has signed a long term, 24,000-square-foot retail lease at 609 Fifth Avenue with SL Green Realty Corp., New York City’s largest commercial landlord.

Located on the corner of Fifth Avenue and 49th Street opposite Saks Fifth Avenue, the three-level retail flagship, which will display Puma’s “Forever Faster” store design, will feature state-of-the-art double height storefronts across 160 feet of wraparound frontage.

“We are incredibly proud to open the first Puma Brand Store for North America at this iconic location on one of the most prestigious streets in the world,” said Bjørn Gulden, chief executive officer of Puma. “For the past several years Puma has been focused on becoming the fastest sports brand in the world and we feel now is the perfect time to show the world who we are. We are very pleased to begin our partnership with SL Green at 609 Fifth Ave, and we are going to build an engaging brand experience that we will all be very proud of.”

“Fifth Avenue will always be the destination for world flagships amongst global retailers,” added Brett Herschenfeld, managing director at SL Green. “We are proud to form this partnership with Puma and look forward to ensuring that this distinguished corner continues to thrive as a destination. The retail market in New York City continues to attract the best of both new and established brands.”