Puma

PUMA UNVEILS NEW CUSTOM LACING SYSTEM

by Stephen Garner
Puma
(L-R) Yandel, Usain Bolt, Meagan Mann, YesJulz, Brittany Pollack, Lisa Freestyle, and Bradley Wright Phillips (Photo by Rob Kim/Getty Images for Puma)

Global athletic brand Puma gave an excited VIP crowd of guests, sneaker freaks and influencers the first look at the future of sports and lifestyle footwear at a star-studded event in New York last night.

Puma creative partner YesJulz hosted the event where the world’s fastest man, Usain Bolt, unveiled the new Netfit range of footwear alongside performers from the New York City Ballet, Reggaeton artist and producer Yandel, soccer player Bradley Wright-Phillips, and soccer freestylers Lisa Freestyle and Easy Man. Guests then headed into the Netfit Lacing Lab to start lacing their own shoes and express their own style.

Puma
Photo by Rob Kim / Getty Images for Puma

Netfit Technology is a new customizable lacing system that offers infinite performance and style options in one shoe. The system enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, users will now have complete control and versatility over how they lace up. No matter the style, needs, or shape, you can customize your shoe the way you see fit.

From the track, to the gym, to the street, Netfit technology will be featured on several shoe models including the Ignite Netfit, Tsugi Netfit and 365 Ignite Netfit among others. The innovation and performance teams at Puma have developed five different lacing options to help provide guidance, but the possibilities to lace are endless.

Puma Netfit technology will is now available with the Speed Ignite Netfit; from May 10 with 365 EvoKnit Netfit; from June 1 in men’s and women’s Ignite Netfit and Tsugi Netfit; and from July 1 the Ignite Limitless Netfit and more.

Puma
Photo by Rob Kim / Getty Images for Puma