PUMA x Balenciaga FW25 Nods a True Demna Staple: The Tracksuit

Balenciaga has officially launched its collaboration with PUMA, originally teased last March during the brand’s Paris Fashion Week FW25 runway show. The tie-up, part of Demna‘s second-to-last Balenciaga collection, reiterates the tracksuit as a central archetype in the designer’s language — one that seeks to subvert long-held ideas of luxury, all with an ironic wink. Read more at Hypebeast.