PVH CORP. ANNOUNCES LICENSING AGREEMENT WITH HERMAN KAY-MYSTIC LLC

PVH Corp. and Herman Kay-Mystic LLC have announced a new licensing agreement for select wholesale men’s and women’s outerwear under the Calvin Klein and Tommy Hilfiger brands in the U.S. and Canada, with an expected launch in Spring 2026.

Through the multi-year takeback of its licensed women’s wholesale business in North America, PVH will directly operate the key lifestyle expressions of Calvin Klein and Tommy Hilfiger through the world of underwear, sportswear, and jeans, which create the halo for the brands’ expressions and price positions in wholesale. PVH will also partner with key experts for certain wholesale category businesses where the partner can provide deep category and channel expertise. The approach supports the company’s long-term, brand-building growth strategy the PVH+ Plan, and drives further scale in the marketplace.

“As we bring licenses in-house that represent the core part of our brands’ lifestyle expression, we are also working with complementary partners, like Herman Kay, who are fully aligned with our brand vision and direction, and will contribute to driving sustainable, brand-accretive growth as we deliver on our PVH+ Plan,” said Donald Kohler, CEO, PVH Americas. “Herman Kay is a recognized market leader in outerwear, and we’re excited to work with them to accelerate our category growth plans in the market.”

Barry Kay and Richard Kay, Co-Presidents of Herman Kay said, “This partnership marks a major milestone in our company’s growth, and the opportunity to align with PVH—a company we greatly admire—is both exciting and humbling. We are honored to bring our expertise to Calvin Klein and Tommy Hilfiger and look forward to delivering exceptional specialized products and value to wholesale consumers.”