PVH PARTICIPATES IN NYC PRIDE MARCH 2017
New York-based PVH Corporation participated in the NYC Pride March 2017 as a Platinum Level Sponsor on Sunday, June 25. The initiative was led by the company’s newly formed LGBTQ Business Resource Group and marks another step in PVH’s commitment to creating an inclusive environment where every individual is valued.
Over 800 PVH associates and guests, wearing PVH Pride Logo t-shirts, marched alongside the company’s first-ever custom designed float, “Runway to Pride.” Both corporate and retail associates expressed their individual style by customizing their t-shirts and showing off their designs. DJ Lina Bradford spun music live from the top section of the float. Meanwhile, rainbow-colored Pride underwear, specially designed for LGBTQ Pride Month, was distributed to the crowd by models wearing Calvin Klein and Tommy Hilfiger underwear.
In addition, PVH’s Instagram, Facebook and YouTube channels featured livestreams and live updates, capturing all of the best moments throughout the day. A custom “PVH Runway to Pride” Snapchat filter was available for the entire parade route.
“I continue to be inspired by our associates who showcase their individuality every day,” said Emanuel Chirico, chairman & CEO, PVH Corp. “I was incredibly proud to see over 800 members of the PVH family come together to celebrate the NYC Pride March.”
PVH has been celebrating Pride around the world throughout the month of June. On Sunday, June 25, associates in Canada participated in Toronto Pride March activities, and on June 17, the Calvin Klein Underwear store in Brazil hosted a pre-celebration for the São Paulo Pride Parade. Retail stores across the US and Canada have been displaying custom decal window stickers in their windows and doors to show their support. The company will continue to participate in Pride events globally, including Pink Dot Hong Kong in October.
