PYER MOSS AND REEBOK TO RELEASE NEWEST COLLECTION
Reebok by Pyer Moss will release the Experiment 4 “Fresco” sneaker worldwide on Saturday, October 17th at 12pm EST. In conjunction, the brand will also release the latest offering of Reebok by Pyer Moss Collection 3.
The new collaborative collection features men’s, women’s, and unisex products that merge Pyer Moss’ storytelling and aesthetic with Reebok’s rich history of athletic footwear and apparel.
In a statement, Pyer Moss said that the Experiment 4 sneaker was designed as a “sacred object split into three layers, each one representing all those who climb to success through the creation of something sacred in the face of adversity.”
The first section is the lower area of the shoe that extends from the trail bottom. The mudguard tells the story of the fight and rise of those who have been told they cannot extend past the boundaries that have been set for them. This area utilizes rubberized leather and hard protective TPU to shield the rest of the shoe.
The second section consists of the heel, toe, lateral and medial sides, characterizing subtle excess, glamour, and the expression of success, made up of a luxurious knit with shiny gems and molded containment.
The third and final section is the emotion, represented by the contained area of the shoe that sits beneath its other two layers. It features deconstructed and soft materials for the inner tongue, the outer tongue, and the lining – all the parts that make contact with the wearer.
The unisex Experiment 4 “Fresco” sneaker will retail for $250, and, along with the Reebok by Pyer Moss ready-to-wear collection, will be available on pyermoss.com and reebok.com, as well as the select retail partners like Bodega, Concepts, End, and SSENSE.
