by Stephen Garner
Jean-Philippe, François-Xavier, and Guillaume Robert

The Robert brothers – Jean-Philippe, François-Xavier, and Guillaume – announced on Monday that they will acquire Canadian luxury brand Want Les Essentiels. The terms of the deal were not disclosed.

This acquisition is part of the growth plan of these Canadian entrepreneurs, who also own the winter coat brand Quartz Co. The Robert brothers will now manage all the activities of Want Les Essentiels, particularly design, manufacturing, marketing, and distribution while integrating the current team based in Montréal.

“Want Les Essentiels is a brand we have observed for several years with great respect,” said Jean-Philippe Robert, president of Quartz Co. “It stands out for its catalogue of exceptional flagship products, recognized worldwide, emerging from a rich creative universe that also integrates quality, responsible design, and functionality. This acquisition allows us to consolidate our position in the premium clothing and accessories market.”

“Under our vision, the two brands will be developed so that each can express itself clearly and freely. Even though Want Les Essentiels and Quartz Co. share a similar product design philosophy, each has its own DNA, which we intend to respect and value,” added Jean-Philippe Robert.

Since 2015, the group led by the Robert brothers has tripled its sales and has grown at a rate of 40 percent year over year. Its winter coats, designed and manufactured in Québec, are sold at major fashion banners and well-known outdoor stores in more than 15 countries, mainly in Canada, United States, Germany, France, Japan, Norway, and Greenland.

This isn’t the first acquisition by the Robert brothers. In fact, in 2019, the entrepreneurs acquired Confection Bécotte of Victoriaville and Les Confections Stroma, a major clothing manufacturing workshop established in Montréal for 50 years, allowing them to double Quartz Co.’s winter coat production capacity and triple its workforce.

In 2020, the Robert brothers expanded their new plant in Montréal’s St-Michel borough and decided to invest in the purchase of new equipment to produce thousands of gowns for caregiving personnel in the fight against COVID-19. In September 2020, they opened their first Montréal boutique. This new space, located in Mile End, accommodates a showroom, a store, a design studio, and an area that can host events and pop-up installations.