by John Russel Jones

Quiksilver has launched a collaboration with Baja-born beer brand Pacifico. The collection includes sustainably made tees and wovens, boardshorts, hats, flip-flops, a beach towel, and a tote bag, all designed with original Quiksilver x Pacifico artwork.

The collaborative capsule has been created with the two brands’ shared foundation and values of sustainability, surf, and adventure. Originally introduced to the U.S. by Californian surfers who visited Baja, Pacifico is rooted in surf culture and embodies the independent, experience-seeking spirit. In pursuit of its mission to protect the environment and ensure access to outdoor adventure for future generations, Pacifico is currently partnering with The Conservation Alliance to preserve North America’s wild landscapes and waterways. With the same sustainability-oriented approach, Quiksilver has been committed to sharing the stoke of surfing since 1969 while preserving our outdoor playgrounds, the mountains and the wave. To date, Quiksilver has repurposed over 245,000,000 plastic bottles and avoided 254,280,089 tons of CO2 emissions through the use of recycled materials, organic cotton, and natural dyes in production.

The new Quiksilver x Pacifico collection celebrates the rich history of both brands while inspiring appreciation of the great outdoors. The capsule includes hats made from NetPlus by Bureo, a raw material created from South American recycled fishing nets. From boardshorts made from recycled plastic bottles, hats embroidered with recycled yarns, and tees made with 100% organic cotton, the collection has been thoughtfully designed to minimize environmental footprint and protect the outdoors. The Quiksilver x Pacifico Collection holds the following sustainable production certifications: GRS Scope Certification, Organic Cotton Certification, UNIFI Recycled Polyester Certification, and NetPlus. Pieces within the Quiksilver x Pacifico Collection range from US$28 for flip-flops to US$60 for boardshorts. All products are available via quiksilver.com.

To celebrate the Quiksilver x Pacifico sustainable clothing collection and support the shared goals of protecting the places we play, Quiksilver and Pacifico are organizing beach cleanups on July 5th at Pacific Palisades, Calif., and July 9th at Deerfield Beach, Fla. The beach cleanups are centered around ensuring that the outdoors and places of adventure are protected and preserved for the next wave of surfers. Anyone over 21 is invited to participate in the beach cleanups. People can sign up for the California beach cleanup HERE and the Florida beach cleanup HERE.