by Stephen Garner

Quiksilver has launched its newest sustainably-focused initiative.

Called “Made Better,” the surf brand’s new menswear line represents its ongoing dedication to seeking out ways of manufacturing that are more sustainable and eco-friendly. The collection includes a wide variety of on-trend pieces, styles, and prints – from hoodies, crewnecks, and fleeces for dawn patrol or chilly evenings to functional boardshorts like the Highlight Arch.

With 100 percent of its boardshorts and 97 percent of its mountainwear being made with recycled materials, the brand’s continuous journey to create products that make as little impact as possible on the planet will span 10 years. Progress has been made, as Quiksilver has used 245,000,000 plastic bottles and avoided 254,280,089 tons of CO2 emissions by using recycled polyester in the majority of its products.

By 2023, Quiksilver is aiming to reduce the impact of sustainably produced boardshorts, wetsuits, outdoor apparel, and items in its snow and women’s collections, and to launch an external community-engagement program.

By 2026, the brand is aiming to be neutral by making 50 percent of its revenue via sustainable goods and services and by reducing CO2 emissions by 50 percent. It plans on rallying its community to shift from participation to commitment and to launch its Mountain & Wave Regeneration Program.

And, by 2030, the brand’s goal is to be regenerative. By then, it plans on sustainably producing 100 percent of goods and services, measuring and sharing the community’s number of actions and its positive impacts, and being climate positive as a result of the Mountain & Wave Regeneration Program.