Hugh Jackman RM Williams
by Stephen Garner

Hugh Jackman has been named an ambassador for Australian footwear company R.M.Williams, which will see him become the face for the iconic brand’s newest campaign.

Announcing his new role in-front of R.M.Williams’ 300 staff at the brand’s Australian workshop in Adelaide, Jackman was introduced as the “Craftsman” boot ambassador, becoming the spokesperson for the boots that have been handcrafted since 1932, before being shown the ropes in the boot room and having a hand in handcrafting a pair of Craftsman boots.

The relationship will see Jackman take the lead in the brand’s new global campaign, called “Undeniable Character”, set to launch next months, and play a pivotal role in taking the iconic R.M.Williams Craftsman boots to new global audiences.

When asked about his latest role, Jackman said, “R.M.’s have been a part of my life across the entire journey, from my early stage days to where I am today. It’s an honor to be a part of the R.M.Williams family and to wear the brand’s iconic craftsman boot for the ‘Undeniable Character’ campaign.”

“Undeniable Character goes to the heart of the R.M.Williams brand – the grit, the hard work and the tenacity that went in to creating the best boots in the world – the Craftsman range,” added Mat Hayward, chief marketing officer at R.M.Williams. “For us, Hugh is the perfect embodiment of Undeniable Character and what it means as a brand, and we’re thrilled to share that story with the world.”

The “Undeniable Character” campaign launches this April.