Spanish-based Formula 1 race car driver Fernando Alonso officially launched Kimoa, his new line of apparel and accessories, to the U.S. market on May 30 at a party held at the S’Zen Lounge at Hotel on Rivington. The collection is currently available on Kimoa’s website.
Based in Madrid, Kimoa is a collection for men and women that is comprised of soft, easy to wear tanks, t-shirts and sweatshirts, as well as dresses for women and swim shorts for men. The collection also includes a full line of sunglasses, ball caps, beach towels, skateboards, and surfboards. All wearable apparel and accessories within the collection are priced at under $100, with skateboards running around $300 and surfboards around $675.
Attendees at the event included Spanish artist Domingo Zapata, Spanish model Jessica Goicoechea and Italian model Linda Morselli.
Alonso picked up the Rookie of the Year Award at the Indianapolis 500 race, which was held on Sunday, May 28.