In China, the online and offline world are deeply connected. Consumers can connect to WeChat – an IM platform similar to WhatsApp – and discuss fashion options with a stylist. They can then order in-app and expect a delivery as quickly as three hours later. “The platforms in China were so connected,” Gentz said. “So they’re already able to deliver consumer experiences that are far beyond what we get in Europe.” Read more at Wired UK.