by Stephen Garner

Rag & Bone has opened a new immersive retail pop-up concept in Brooklyn, New York. Located in the heart of Williamsburg at 125 Kent Avenue, the 2,500-square-foot space is a reimagination of an authentic New York icon—the neighborhood deli.

Open for a month-long residency, the Williamsburg location is the latest destination for the brand’s new concept shop which initially launched in the Nordstrom NYC flagship store. The pop-up will have a curated assortment of men’s and women’s everyday essentials. Down-filled outerwear, cozy knit sets, a range of signature wool accessories, the brand’s signature Retro Runners, and a selection of denim and tees.

Custom fixtures have been created for the pop-up including billboard displays featuring Rag & Bone campaigns, a neon deli sign, and a hand-painted awning to frame the space. In the fitting room vestibule, customers will be met with a mirror giving the illusion of an infinite deli aisle. Rag & Bone has commissioned artist Timothy Goodman to create a special graphic mural along an interior wall at the main entrance, as well as artist Askew One for the exterior façade of the pop-up. Rag & Bone branded newspaper stacks and a digital screen streaming original content further bring the deli experience to life.

Throughout the duration of the pop-up, customers can enjoy special complimentary food and beverages from Mom & Ice Pop’s, King David Tacos, Young Coffee, and La Newyorkrina.