by John Russel Jones

rag & bone’s Fall 2022 eyewear collection comes to life with a new campaign featuring “Stranger Things” actor Dacre Montgomery and model Liv Pollock.

Self-shot with their own cameras in Los Angeles, Dacre and Liv collaborated on a set of intimate images in the heritage of rag & bone eyewear campaigns. The easy-to-wear sunglasses and opticals featured in the campaign offer twists on classic eyewear styles. A special frame worn by Liv, the Soren, will be exclusively released in September around the brand’s 20th anniversary. In addition to eyewear, Dacre and Liv wear looks from rag & bone’s Fall 2022 collection and the recently launched Icons, a wardrobe of timeless pieces.

Fall 2022 continues rag & bone’s commitment to making products that are timeless and made to last. The latest range of sustainable eyewear is highlighted throughout the campaign. Manufactured using the highest quality bio-acetate, this innovative and environmentally friendly material is made from cotton, cellulose, and modern plasticizer largely obtained from natural and renewable resources, rather than using petroleum-based fuels. The iconic dagger hardware at the temple of the frame is made from recycled aluminum.

The eyewear collection encompasses three sunglass styles each for men and nine for women. Optical frames for Fall include four women’s frames and two for me. Available globally, rag & bone eyewear is the combination of high-quality, expert craftsmanship, and attention to detail.