This month, Ralph Lauren has launched the “Together in Pink” global marketing campaign in support of the Pink Pony initiative. The highly emotive campaign will create an authentic conversation around cancer and will highlight a diverse cast of those whose lives have been affected by the disease. Each cast member will be paired with a family member, friend or fellow survivor to share their personal journey through the power of conversation.
The campaign will feature Grammy-winning singer-songwriter and cancer survivor Sheryl Crow, Emmy Award-winning writer and speakerSuleika Jaouad, five-time Olympic gold medalist Nathan Adrian, and cancer fighters Tammy Walker and Mimi Argueta. The conversation will continue through a unique podcast program, that will be comprised of a series of seven Pink Pony-themed episodes that will air throughout the calendar year. On social media, the campaign will invite Ralph Lauren’s followers to share their own stories and join the community of support using #PinkPony.
Throughout the month of October, the façades of Ralph Lauren’s global flagship stores in New York City, Beverly Hills, Chicago, Shanghai, London, and Paris will be illuminated in pink. Ralph Lauren’s global hospitality portfolio will celebrate the program with a Pink Pony Signature Cocktail, and a portion of the sales price will be donated to Pink Pony.
The corresponding 2019 Pink Pony collection features an assortment of updated Polo classics with fresh graphics and details for men, women, and children. One hundred percent of the purchase price from the sale of each light pink “Live Love” graphic tee and 25 percent of the purchase price from the sale of all other items in the Pink Pony collection will be donated to the Pink Pony Fund of The Polo Ralph Lauren Foundation or to an international network of cancer charities. The collection is available globally in select global Ralph Lauren retail stores, on RalphLauren.com, at Macy’s and in select global wholesale stores.
Ralph Lauren has been a leader in the fight against cancer for over 30 years, and has used the Polo Player as a global symbol to help raise millions of dollars for philanthropic causes and social impact programs. The Pink Pony campaign is Ralph Lauren Corporation’s worldwide initiative in the fight against cancer, supporting programs for screening, early diagnosis, treatment, education, and patient navigation.