RALPH LAUREN GROWS ITS PINK PONY INITIATIVE
On October 1, 2018, Ralph Lauren will launch the “Together in Pink” global marketing campaign in support of the Pink Pony program – the largest effort to date for the brand’s worldwide initiative in the fight against cancer, supporting programs for screening, early diagnosis, treatment, education, and patient navigation.. Bringing together a diverse group of people to share their unique and personal journeys, the campaign features both cancer survivors and those whose lives have been affected by the disease, united in the fight against cancer.
The 2018 Pink Pony Collection is an expanded assortment of refreshed icons, statement pieces, accessories, and an updated customization program, offered in a new and fresh light pink. One hundred percent of the purchase price from the sale of the new “Live Love” graphic tee shirt, in the light pink colorway will be donated to the Pink Pony Fund of The Polo Ralph Lauren Foundation, or to an international network of cancer charities.
A refresh customization program offers Pink Pony themed graphics and patches on classic apparel items.Twenty five percent of the purchase price from the sale of each item in the Pink Pony collection is directed to an international network of cancer charities; within the United States, proceeds benefit the Pink Pony Fund of The Polo Ralph Lauren Foundation. The collection is available globally in select Ralph Lauren retail stores, on RalphLauren.com, at Macy’s, and in select global wholesale stores beginning in September.
Across Ralph Lauren’s hospitality portfolio, Pink Pony will be celebrated with a signature cocktail, in which 100 percent of the sales will be donated to Pink Pony. And, in honor of Pink Pony, the facades of select global flagships will be lit up in Pink.
Additionally, in partnership with L’Oréal, the Pink Pony Campaign is introducing a “Live Love” Duffle Bag as a gift with the purchase of any 100ml or larger Romance fragrance, with 100 percent of the proceeds donated to the Pink Pony Fund. This program will be offered at Macy’s, Macys.com, Ralph Lauren, RalphLauren.com, Dillard’s, Belk, Boscov’s and Military, with a minimum donation of $100,000.
And, the Pink Pony Campaign is re-introducing the limited-edition Pink Pony Bracelet, exclusively sold in store at all Macy’s full-line locations across the U.S. From October 1 – 8, Macy’s customers who show their support by purchasing the limited-edition Pink Pony Bracelet for $5 ($4 of which benefits the Pink Pony Fund) will receive a special discount up to 25 percent on a wide assortment of merchandise at all full-line Macy’s stores nationwide.
For nearly 30 years, Ralph Lauren has been committed to raising awareness in the fight against cancer. In 1989, after his close friend and Washington Post fashion editor Nina Hyde was diagnosed with breast cancer, Mr. Lauren made a commitment to focus his philanthropic efforts on improving care for this devastating disease by cofounding the Nina Hyde Center for Breast Cancer Research at the Georgetown University Medical Center. In 1994, he led the fashion industry in its support of breast cancer research by designing the first target logo for the Council of Fashion Designers of America’s Fashion Targets Breast Cancer initiative, which focuses on raising public awareness and funds for the breast cancer cause.
In 2003, the Ralph Lauren Center for Cancer Care was established in partnership with the nation’s leading cancer center, Memorial Sloan Kettering Cancer Center, in New York City, to provide high-quality, compassionate cancer screening, diagnosis, and treatment to all—regardless of personal circumstances. In 2014, Ralph Lauren Corporation partnered with The Royal Marsden, the largest and most comprehensive cancer center in Europe, to develop a world-class breast cancer research facility. Together with the Duke of Cambridge, Ralph Lauren Corporation opened The Royal Marsden Ralph Lauren Center for Breast Cancer Research in May 2016.
