For 21 years Ralph Lauren’s Pink Pony Initiative, the company’s global philanthropic program dedicated to cancer care, has been a leader in the fight against the disease. Established in 2000, Pink Pony’s mission is to reduce disparities in cancer care, lead the fight to find a cure, and help to ensure that access to quality treatment is available to everyone at an earlier, more treatable stage.
The company is deeply committed to raising awareness and funds for cancer care and prevention through annual global marketing initiatives, dedicated product collections with sales going to support the Pink Pony Fund, and worldwide employee volunteering programs and fundraising. As one of the first companies to utilize its logo in support of cause-based initiatives, the Polo Player has been used for decades as a global symbol to help raise millions of dollars for philanthropic causes and social impact programs.
A series of immersive consumer experiential activations have been designed to build communities by fostering conversations and authentic connections in support of the fight against cancer.
Kicking off with a multilayered 360 marketing campaign, a diverse cast of cancer survivors, thrivers, and supporters from around the world will each share their personal stories to spark a dialogue about healing, hope, and survivorship. This eclectic group features Black, queer, non-binary femme, sexuality educator Ericka Hart; Korean actress and singer Krystal Jung, and British author Deborah James.
In Europe, a live gaming event on Twitch in partnership with the G2 E-sports team will raise funds to be donated to the Pink Pony Fund of The Ralph Lauren Corporate Foundation or to an international network of cancer charities.
An exclusive Pink Pony-themed Snapchat lens will be available throughout the month of October, allowing users to share their support and make donations to the cause. The lens is also discoverable through the special Pony Scan, a monthly edition of lenses exclusive to Snapchat.
Ralph’s Coffee locations around the world will also offer a special Pink Pony-themed Hibiscus Iced Tea with proceeds going to support the Pink Pony Fund of The Ralph Lauren Corporate Foundation. Finally, the exteriors of global retail stores in New York, Beverly Hills, Chicago, Beijing, Shanghai, and Seoul will be lit pink throughout October.
Plus, the 2021 Pink Pony apparel collection is comprised of an assortment of Polo icons, alongside eyewear and fragrance offerings. One-hundred percent of the purchase price from the sale of the Pink Pony Fleece Hoodie and 25 percent of the purchase price from the sale of all other items in the Pink Pony Collection will be donated to the Pink Pony Fund of The Ralph Lauren Corporate Foundation or to an international network of cancer charities. The collection will be available globally in September in select global Ralph Lauren retail stores, on RalphLauren.com, at Macy’s and Bloomingdale’s, and in select global wholesale stores.
Ralph Lauren Fragrances will offer a limited-edition fragrance, Romance Pink Pony Edition. With each purchase of Romance Pink Pony Edition, Ralph Lauren Fragrances will donate 100 percent of the profits to the Pink Pony Fund of The Ralph Lauren Corporate Foundation.