For 20 years Ralph Lauren’s Pink Pony Initiative, the company’s global philanthropic program dedicated to cancer care, has been a leader in the fight against the disease. Established in 2000, Pink Pony’s mission is to reduce disparities in cancer care, lead the fight to find a cure, and help to ensure that access to quality treatment is available to everyone at an earlier, more treatable stage.
In celebration of this milestone, a multi-layered marketing campaign titled “More Conversations, More Love” has launched and highlights a diverse and influential cast of cancer survivors, thrivers, and supporters – each sharing their individual journey through cancer to spark a dialogue about healing, hope, survivorship and how love is a universal language.
This eclectic group features over 30 personalities from around the world, including the director of the Boston University Antiracist Research Center and New York Times #1 bestselling author of How To Be An Antiracist Dr. Ibram X. Kendi; Black, queer, non-binary femme, sexuality educator Ericka Hart; former Maryland gubernatorial and Congressional candidate Maya Rockeymoore Cummings; environmental activist Nalleli Cobo; LGBTQ advocate Dr. Elizabeth Lorde-Rollins; and five-time Olympic gold medalist Nathan Adrian.
International personalities include Chinese singer and songwriter G.E.M, Korean actress and singer Krystal Jung, Australian singer and songwriter Delta Goodrem, and British author Deborah James.
The 2020 Pink Pony apparel collection is comprised of an assortment of updated Polo icons with fresh graphics and details, done in a clean palette of pink, navy, white, and grey. The “Love Language” tee takes center stage in the campaign and is available in 20 different languages. One hundred percent of the purchase price from the sale of each light pink “Live Love” graphic tee and 25 percent of the purchase price from the sale of all other items in the Pink Pony Collection will be donated to the Pink Pony Fund of The Ralph Lauren Corporate Foundation or to an international network of cancer charities. The collection is now available globally in September in select global Ralph Lauren retail stores, on RalphLauren.com, at Macy’s, and in select global wholesale stores.
Ralph Lauren Fragrances will introduce “Romance Pink Pony Edition,” a limited-edition new fragrance in honor of the 20th anniversary of the initiative. With each purchase of Romance Pink Pony Edition, Ralph Lauren Fragrances will donate 100 percent of the profits to the Pink Pony Fund. Ralph Lauren Fragrances will also partner with florist Lewis Miller of Lewis Miller Design to bring his iconic ‘Flower Flash’ installations inspired by the Romance Pink Pony Edition fragrance, to the streets of New York throughout the month of October.
The company is deeply committed to raising awareness and funds for cancer care and prevention through annual global marketing initiatives, dedicated product collections with sales going to support the Pink Pony Fund, and worldwide employee volunteering programs and fundraising.