American Idol host Ryan Seacrest is launching a collection of clothing and furnishings. The collection, called Ryan Seacrest Distinction, will be exclusive to about 150 Macy’s doors for fall. Wall Street Journal reporter Ray Smith broke the story this morning.
The deal was orchestrated by Randa, which approached Seacrest with the idea last year. Seacrest’s company, Ryan Seacrest Enterprises, holds the master license; Randa is licensed for neckwear and accessories, Peerless is licensed for tailored clothing and tuxedos and PVH is licensed for dress shirts. A representative for Seacrest confirmed the details but declined to comment. Macy’s could not be reached for comment.
Randa’s David Katz told MR, “A lot of people have done a lot of hard work to get this far, this fast. Randa is proud to work with Ryan Seacrest, Macy’s, our apparel partners and their incredible teams on this exciting menswear launch.”
The collection will include tailored clothing, tuxedos, dress shirts, neckwear, belts and tie bars. Retail pricing will be in the moderate range for the Macy’s customer; suits will retail for $550.
What will set the Ryan Seacrest collection apart from typical celebrity apparel lines is what Randa calls “Style Made Smart,” a numbering system that helps men match colors and choose appropriate combinations of shirts and ties. Seacrest told the Journal it’s similar to a system he uses himself at home: “I coordinate everything ahead of time,” he said in an interview.
Editors note: a previous version of this story said that Randa sub-licensed tailored clothing and dress shirts to Peerless and PVH, respectively. This was incorrect. Ryan Seacrest Enterprises holds the master license and has separate license deals with Randa, Peerless and PVH.