RAY-BAN LAUNCHES NEW ‘YOU’RE ON’ CAMPAIGN

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Ray-Ban has launched the second chapter of the #YouAreOn campaign spotlighting the release of two new styles: Nomad and State Street.

The State Street a hard-to-miss retro look with a stand-out chunky profile and flared brows. Playing-up the tone of a vintage palette, this style is revamped with new Havanas and gradient shades.

The Nomad is an iconic design from the ’80s that has made its comeback in optical form. With a bold square shape and extra curved end pieces – this is a one-of-a-kind look.

Playing out in an eclectic series of short videos and with the #RayBanElevatorDance TikTok challenge, the second You’re On campaign frames a personal view on style, embodying all things that are spontaneous, daring, and free. It’s about living in the moment and being your authentic self.

These styles are currently available on Ray-Ban.com ranging from $165 to $173.