RCS HELPS TRUE RELIGION EXPAND WITH FOUR NEW STORES

by Brett Edward Stout



The real estate advisor RCS helped True Religion open two new locations in April and has identified four more for the next phase of the company’s growth. The new stores, each over 2,000 sqft, will be located in the Fashion Show Mall in Las Vegas, NV, the Mall of Louisiana in Baton Rouge, LA, the Newport Centre in Jersey City, NJ, and the Queens Center in Queens, NY.

“RCS is proud to support True Religion’s strategic expansion by identifying high-impact locations that align with the brand’s growth goals,” said Edward Coury, Sr. Managing Director at RCS Real Estate Advisors. “These new stores reflect the brand’s commitment to growing in markets where their customers are already engaged, representing another meaningful step forward to achieving True Religion’s long-term retail expansion strategy.”

The new locations will feature a full lineup of men’s, women’s, and children’s clothing from the brand’s complete product line. The new locations are slated to open by the end of the year.

“We partnered with RCS to grow our physical store presence in markets where we see strong demand,” said Michael Buckley, CEO at True Religion. “Their deep industry knowledge and strategic guidance gave us confidence to move forward with these new locations.”

True Religion continues to focus on core markets, driven by strong e-commerce sales and a high concentration of core customers, particularly in premium full-price and outlet centers.

For over four decades, RCS Real Estate Advisors has helped retailers optimize their store portfolios and execute growth strategies tailored to their business needs. The firm partners with clients to identify the right locations, structure favorable leases, and position brands for long-term success.