Red Wing Shoe Company has launched its lightest work collection yet – the Zero-G Lite family. With the performance attributes of a work boot, the Zero-G Lite collection redefines the typical safety-toe shoe without sacrificing safety, durability, and performance.
The Zero-G Lite is designed for light-duty industrial jobs inclusive of warehouse, distribution, light manufacturing, service and office to floor roles. Offering a modern casual design, the lightweight Zero-G Lite collection offers all-day comfort for workers who are on their feet continuously – both on the job and outside of work.
“Our customers expect their workwear to have the same style and comfort as any shoe they would wear off the job site,” said Kristin Hamilton, senior product merchandising manager at Red Wing Shoe Company. “Red Wing designed the Zero-G Lite collection to perform like a work shoe while offering modern style and all-day comfort. This allows our customers to seamlessly transition between work, home and anything in between.”
In addition, companies interested in Zero-G Lite or any of Red Wing’s safety workwear for their employees can easily manage the purchase process by participating in Red Wing for Business, a platform that combines digital and retail experiences. This simplified purchasing process gives workers access to digital vouchers, which they can use to purchase more than 250 industry-specific designs at any Red Wing retail store, on-site mobile shoe store or authorized Red Wing retailer.