by Stephen Garner
J.J. Watt Reebok
NFL player J.J. Watt

Fitness and lifestyle brand Reebok and three-time defensive player of the year J.J. Watt have released a new training shoe dubbed the JJ I.

“I’ve trained in many different shoes throughout my career, but there was never one that I felt was clearly the best shoe to get the job done,” said Watt. “So I decided to build one and with the help of some great designers, I am proud to say that we have created the best training shoe I’ve ever worn. We spent over a year making sure that this shoe would perform at the highest level on any surface for any activity. Everyone has their own personal vision of greatness, the JJ simply ensures that you have the right tools for the hunt.”

The JJ I provides the athlete who wears it with ultimate heel to toe stability. The raised topline midsole keeps the foot locked in on top of the platform for increased support, while the outsole provides multi-directional traction for strong, dynamic grip during the most intense agility workouts.

Reebok JJ IIn the mid-foot, FlexCage technology, a substructure cage with webbing tie-downs integrated into the upper, provides the lock-down feel without sacrificing agility and responsiveness, ensuring maximum transition of power. A second cage is integrated into the toe for added protection during jumping and pushing exercises.

The JJ I also introduces Reebok Liquid Foam technology for the first time, which allows for rapid reaction to every impact.

“We partnered with J.J. because he represents everything we believe here at Reebok; he is the true embodiment of Be More Human,” said David Oksman, head of U.S. marketing for Reebok. “He is constantly pushing his limits and overcoming obstacles to become the best version of himself through training and commitment. The JJ is really the embodiment of that partnership. We’ve built this shoe with J.J. to provide a tool for those to hunt their own greatness.”

The shoe will be available on, Academy stores, and other retailers nationwide on July 15 for $99.99.