RÉMY MARTIN LAUNCHES COLLECTION WITH JUST DON DESIGNER DON C
Premium spirits company Rémy Martin has launched its new Collector’s Series, a program that celebrates the premium promise of the brand through the collaboration of leading lifestyle brands and designers.
Kicking off the Collector’s Series is an exclusive, “Just Rémy,” capsule collection designed by world-renowned streetwear designer and cultural icon Don C. The partnership intertwines fashion, basketball and luxury to create signature pieces exemplary of the Rémy Martin brand. The first in the “Just Rémy” collection to release is the 1738 Sneaker Box, patterned intricately with Just Don’s iconic snake skin detailing and featuring a bottle of premium Rémy Martin 1738 Accord Royal with branded “Just Rémy” sneaker laces.
The “Just Rémy” collection was inspired by the creative processes of both Rémy Martin and Don C. Rémy Martin’s masterful production and blending of cognac to create ultra-premium products is mirrored in Don C’s ability to create cutting-edge, high-quality pieces that consistently push boundaries in fashion. One entity seamlessly embodies the other, whether it be through the lens of luxury lifestyle, premium quality or a dedicated following.
“Rémy Martin has been a cultural icon for me and my community growing up on the southside of Chicago, and I’m honored to partner with a brand that has been such a big part of my history,” said designer Don C. “This project allowed me to effortlessly integrate my passion points and personal style to a collection that is unique to Rémy Martin. Throughout this creative process, our brands consistently remained inspirations to one another and this ‘Just Rémy’ collection is truly a one-of-a-kind showcase for both Rémy Martin and Just Don.”
With a focus on basketball culture for the “Just Rémy” collection, Rémy Martin and Don C present luxury basketball essentials that double as timeless lifestyle pieces that are essential beyond the court. The “Just Remy” collection celebrates the fashion and luxury components of basketball culture and creates an all-encompassing experience before and after game time.
Rémy Martin’s presence at the crossroads of luxury and lifestyle has drawn inspiration for the “The Collector’s Series.” Each capsule collection in the series will feature a different brand at the intersection of sport, design and lifestyle, in collaboration with Rémy Martin, to create a lifestyle movement bred by culture.
“Rémy Martin is excited to present ‘The Collector’s Series’ and unite the world of luxury and lifestyle through collaboration,” added Sarah Long, chief marketing officer of Rémy Cointreau Americas. “For the debut of the series, Don C was a perfect fit as an artist whose creative processes and ability to craft, premium, signature pieces aligned seamlessly with the spirit that moves Rémy Martin; we look forward to revealing the rest of the collection in the coming months.”
The launch of the series will start in Chicago with the debut of the Sneaker Box, which will be available at retail nationally for $60. The multiple piece collection will stretch from now through February with a new item released in a new market each month.
