L.A.-based progressive streetwear label Renowned has launched its fall/winter 2021 collection.
Dubbed “Beyond Lucid,” the collection is about manifesting your dreams in real life. The keyword for this collection is “manifest,” which is illustrated in multiple orientations. The label created their “Lucid Cut,” a wavy cut-and-sew technique used on several pieces, symbolizing the blurred lines between your dreams and reality. A standout piece is the “Lucid Cut” varsity jacket that features those wavy sewn lines and mixes forest green wool with vegan leather.
“At the age of 14, I was determined to lucid dream,” said John Dean, founder and creative director. “Back in the day, I used to listen to binaural beats which were made to help you tap into higher frequencies. If done right, you’d be able to be conscious in your dream state. The overall goal for me was to tap into the unused parts of my brain while being able to control my dreams. As I look back on it, those precise moments are the times when I learned how to meditate and manifest what I wanted out of life. Although I never was able to lucid dream while I was asleep, I learned how to dream while I was awake. I turned a far fetch idea of getting out of my neighborhood and making a name for myself into reality.”
Renowned’s newest collection is now available on renowned.la and will hit retail partners shortly after with Nordstrom, Neiman Marcus, Selfridges, UNKWN, and CNCPTS.