As more retailers move toward becoming digital-first, personalization and advanced analytics tools have ranked the highest in the list of tech investments retailers are making this year, according to a recent report from Forrester. Retailers are also investing in omnichannel fulfillment as shopping across various channels has become immensely popular. Roughly 31% of retail executives allocated a large cut of their 2020 budget toward omnichannel fulfillment. Augmented reality and virtual reality, on the other hand, topped the list of hype-driven tech for retailers and brands. Though several retailers have been rolling out initiatives in both categories, the report indicates that retailers have yet to adopt these technologies more broadly. Read more at Retail Dive.