Traditional retail is under threat like never before. Rising costs, waning consumer confidence, online – all threatening the very viability of some retail businesses. And of course here in the U.K. pantomime season is in full swing- aka Brexit. And there’s another trend which is eroding the retail landscape; we see them everywhere – in city centers and shopping malls, where once it would have been a rarity if at all, today it has become the norm. And they are challenging the very definition of what it means to be a retailer, taking great chunks out of the retail pie. Sonos, Dyson, Casper to name a few are all doing it. Yes, manufacturers are rapidly realizing the benefits of going direct to the consumer. Read more at Forbes.