Retail Briefing: ‘Bad Retail Is Dead’
Retailers are facing a turning point: Sharpen up your data chops, or drop out. As customers command more influence in retailers’ decision making today, these companies have to increasingly up the ante in order to succeed. Tools that were considered the business of tech startups not long ago, like AI, are now edging toward table stakes as retailers look to build out roadmaps that are shaped by customer demand. At NRF’s Shop.org conference in Las Vegas last week, conversation, both onstage and off, surrounded “smarter retail” strategies and tactics, including personalization, machine learning, predictive inventory buying, offline and online data analysis, responsive design processes and supply chains, localization and more. Read more at Digiday.