Retail briefing: how amazon’s incubator focuses on dtc brands

by MR Magazine Staff

Amazon’s internal incubator, Launchpad, is getting a boost. The company Monday announced that it would now carry an “exclusive collection” of products from Shark Tank, the TV show that helps launch entrepreneurs with product-based business ideas by connecting them with funding through a team of “Sharks.” The collection makes Amazon an official retail partner for the show. It will now showcase past and future products on the platform, and each entrepreneur also gets a $15,000 credit to Amazon Web Services. It’s the latest boost for the program at Amazon, which also launched a dedicated Launchpad section inside its new 4-star Store in New York two weeks ago. Read more at Digiday.